E.l.f. x H&M Drop Three Limited-Edition Scents

Three limited-edition perfumes take cues from e.l.f.’s most-loved makeup icons.

E.l.f. x H&M

E.l.f. Cosmetics and H&M are collaborating to launch a trio of scents inspired by e.l.f.’s popular makeup range. The cooperation seeks to merge H&M’s avant-garde fashion perspective with e.l.f.’s commitment to accessibility and innovation in beauty, aiming to expand both brands’ creative realms beyond their traditional boundaries.

In tribute to e.l.f.’s popular Power Grip Primer, Halo Glow Liquid Filter, and Camo Concealer, the “Power Grip,” “Halo Glow,” and “Camo Blend” Eau de Parfums represent the beauty brand’s inaugural foray into the fragrance sector. “Participating in e.l.f.’s inaugural foray into fragrance is particularly significant, and collaboratively we endeavoured to produce something unforeseen.” Cathrine Wigzell, general manager of H&M Beauty, states in a news release, "This collection embodies our collective conviction in democratising access to premium beauty experiences."

Designed to offer luxurious fragrances to a broader audience, the limited-edition capsule purportedly delivers a sensory experience without the exorbitant cost. The fragrance "Power Grip" is combined with eucalyptus, cedarwood, and sea salts, creating an earthy and fresh aroma. “Halo Glow” features elements of magnolia, vanilla, and amber, creating an ideal feminine and romantic ambiance. Ultimately, “Camo Blend” is a traditionally warm fragrance characterised by vanilla, musk, and palo santo.

The “Power Grip,” “Halo Glow,” and “Camo Blend” Eau de Parfums are priced at $30 USD apiece and will be available for purchase on the H&M website beginning January 29.