The Angel Hold Styling Cream Marks Emi Jay’s Latest Launch

A soft-hold formula positioned as the brand’s new haircare essential.

Emi Jay

Following the success of Emi Jay's viral Angelstick Hair Styling Stick, the brand has launched its latest product in the hair care range: the Angel Hold Styling Cream. The pliable cream is purported to secure, refine, and control flyaways without the stiffness. To commemorate the debut, the brand is introducing a whole capsule of hair accessories inspired by the cream's ethereal qualities.

The Angel Hold Styling Cream, imbued with the brand's distinctive "Angel Wings" scent, characterised by notes of amber and musk, assures a sensory experience that matches its aesthetic appeal. Unlike other creams that may render hair heavy and rigid, Angel Hold provides flexible styles that endure, owing to its nourishing elements.

Emi Jay

Brassica oil safeguards hair from heat damage and imparts a flexible lustre, while vitamin B nourishes compromised hair and enhances elasticity. Ultimately, glycerin secures moisture retention and enhances hair softness, so safeguarding its long-term integrity.

The Angel Hold Styling Cream is priced at $34 USD and will be available for purchase beginning February 10 on the brand's website and at Sephora.