Wendy's Baconator Introduced in Snack-Sized Format With Cheez-It’s New Flavor

Introducing the cracker that purports to encapsulate robust burger flavors without the necessity of grilling.

Credit: Kellanova

The latest flavor of Cheez-Its is essentially a carnivore's ideal.

Wendy's is collaborating with Cheez-It for its most succulent and flavorful offering to date – the Baconator Cheez-It. This limited-time product, inspired by the renowned bacon burger from the Ohio-based chain, is set to launch this summer. This quintessential Wendy's order has a substantial half-pound of beef, American cheese, Applewood smoked bacon, ketchup, and mayonnaise.

In the recent announcement, the two companies affirm that the delectable snack, which offers a "genuine cheese flavor" enhanced with the rich essence of Applewood smoked bacon, will be released in July. Although the original bacon taste of Cheez-Its is paradoxically devoid of meat, it is uncertain whether this variant will be suitable for vegetarians. Nevertheless, the two companies endeavored to replicate the colossal burger that debuted on Wendy's menus in 2007.

The new Cheez-It cracker aims to emulate the decadent characteristics of Wendy’s Baconator, including its smoky aftertaste. Credit: Courtesy of Kellanova

Lindsay Radkoski, U.S. chief marketing officer for The Wendy’s Company, stated in the announcement, “We reimagined our renowned Baconator — a burger celebrated for its delectable, meaty, bacon-infused flavor — incorporating the distinctive cheesy crunch of Cheez-It.” The outcome is a unique morsel that provides enthusiasts a novel method to relish their preferred Wendy's item at any time and place.

If you have encountered the high protein segment of TikTok, we regret to inform you of some sad news: These collaboration crackers include far less protein than Wendy’s original Baconator, which contains an impressive 57 grams of protein. Cheez-Its is providing enthusiasts with a savory alternative, however: Individuals may scan the QR code located on the reverse of the cracker box to obtain a $2 voucher for the bacon-topped burger.

Purchasers of the Cheez-It x Wendy’s Baconator crackers on the brand's website will obtain early access to this collaboration. Shortly, you will be able to obtain the novel taste and a Wendy’s Frosty keychain on CheezIt.com, along with complimentary delivery using the code CHEEZBURGER.

This is not the inaugural instance of our awareness regarding this delectable Cheez-It cooperation. Food bloggers Markie Devo and Snackolator disseminated speculations of this alliance in late January—an announcement that elicited astonishment, delight, and a considerable degree of skepticism from their combined Instagram followers:

Cheez-It has recently experienced a surge in new product introductions. The firm has just launched Pesto & Mozzarella, Smoked Gouda, and Smoked Cheddar tastes. Simultaneously, competitor Goldfish has revitalized its taste assortment with treats inspired by burger sauce and reintroduced Old Bay-flavored Goldfish.

Inquiring whether the new Cheez-It Baconator crackers genuinely replicate the flavor of the authentic product. The only remaining task is to do a comparative analysis of the two.