tm:rw Is Transforming The Technology Retail Sector in New York City

tm:rw, a cutting-edge technology retail establishment, will inaugurate in Times Square, NYC, on Tuesday, July 29.

tm:rw

In Times Square, New York City, tm:rw, a 20,000-square-foot technology retail space for "founders, inventors, and visionaries who aspire to shape the future," is scheduled to inaugurate in the historic Candler Building on Tuesday, July 29, offering a futuristic shopping experience.

Established by Nathalie Bernce and Jacov Nachtailer, the innovative three-story retail concept encourages patrons to engage with avant-garde products from emerging enterprises to the globe's greatest consumer conglomerates inside a profoundly immersive setting. Collaboratively designed with Harry Nuriev, the space enables guests to experience the latest technology through a continually changing array of activations and partnerships inside many distinctive areas.

tm:rw

The shop, showcasing the world's largest 3D retail hologram by HYPERVSN and one of only three Transparent 4K Smart TVs globally, the LG OLED T, is organized into multiple parts. "The Playhouse" serves as an entertainment hub for e-sports, virtual reality, and video game testing; "The Studio" provides a living-room karaoke experience powered by Vizio MicMe; "The Barber Shop" is equipped with advanced mirrors and cutting-edge grooming products, while "The Sanctuary" showcases a premier home audio experience with an array of speaker systems and music-related devices.

“tm:rw was created to inspire curiosity and adventure,” stated Bernce, the CEO of the company. This is a realm where innovation augments—not supplants—the human experience. We have established a residence for unconventional thinkers and a locale that encourages exploration.

The founders stated that the store represents the conclusion of nearly a decade of transforming retail establishments globally, including those for Selfridges in London, KaDeWe in Berlin, and Rinascente in Rome. Their objective for the shop is to establish a platform where concepts from both rising creators and iconic companies can be examined, disseminated, and actualized.

tm:rw

“Our objective is to inspire,” stated Jordan Traxler, Global Head of Marketing. The distinguishing factor of tm:rw is not alone our meticulously selected product range, but also the enhanced service provided to every client and brand partner. tm:rw transcends mere spectacle; it aims to render the future personal, significant, and unforgettable. In what ways does this product enhance my life?

tm:rw will officially inaugurate on Tuesday, July 29, in the Candler Building.