Bvlgari Zepeto World: Discover the Metaverse with Bvlgari

Accomplish a mission in the Bvlgari Zepeto World to perhaps acquire a virtual B.Zero1.

Bvlgari

Bvlgari, the Roman jeweller, is resolute in its dedication to attracting a new generation of clientele to its brand. Following the recruitment of Lalisa (also known as Lisa) from the Kpop girl group Blackpink, Bvlgari has initiated a strategy to align with contemporary trends, ensuring its prominence in this fiercely competitive sector.

Bvlgari, an institution with a history over one hundred years, has consistently demonstrated adaptability to evolving circumstances. Bvlgari consistently outpaced its competitors by implementing innovations that transformed the jewellery business and established new trends, so solidifying the brand's position as a leading authority.

Maintaining this trend is essential in the current era of transient customer preferences. In addition to utilizing celebrity influence by having them adorn jewelry at prominent events such as the Oscars or the Venice Film Festival, Bvlgari aims to enhance brand visibility among the younger demographic. The brand has declared its intention to launch a unique virtual realm on Zepeto, purportedly Asia's largest metaverse platform.

The virtual event will commence on 31 August and features a pop-up store, “Bulgari Sunset in Jeju,” providing both online and offline experiences. Upon entry, visitors will observe the locale's likeness to its actual equivalent at the Parnas Hotel in Jeju, South Korea. The objective of developing this experience is to allow brand enthusiasts to appreciate Bvlgari's offerings without physically visiting the venue.

The Bvlgari Zepeto World also features the brand's 2022 Resort Collection, reportedly inspired by the "summer sky with shades of gold and warm apricot light." Furthermore, that is not the entirety of the matter. Upon completing a quest, individuals can acquire signature accessory items from the brand's 2022 Resort line to adorn their avatars. These encompass Bvlgari's collections such as B.Zero1, Divas' Dream, and Serpenti.

To further attract visitors to the virtual domain, the brand's global ambassador, Lisa, made a notable appearance by hosting a live event. Lisa's fans have the option to engage with her, including snapping selfies.

The increasing participation of premium businesses in the metaverse indicates a wider trend towards the exploration of Web3. Blockchain, the foundation of Web3, is currently a prominent topic, and marketers are seeking to engage consumers through this medium. Every brand is vying for a first-mover advantage, and according to Zepeto, around 80 percent of its 300 million members are adolescents. If Bvlgari can establish its presence among this expanding demographic of buyers, it will garner substantial earnings in the years ahead. With the brand's strategic decision to appoint ambassadors, Bvlgari's future appears promising.