Daisy Edgar-Jones Enters the Beauty Industry with Estée Lauder

The celebrity has recently been appointed as the global brand ambassador.

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Estée Lauder has officially appointed British actor Daisy Edgar-Jones as its next worldwide brand ambassador. In this position, Edgar-Jones will highlight the brand's skincare, makeup, and fragrance, with her inaugural campaign scheduled to launch next month. The star, known for her roles in the Emmy Award-nominated series Normal People and the smash Twisters, embarks on her inaugural venture into the cosmetics industry as a brand ambassador for Estée Lauder.

“As an actress, I love how makeup can tell a story of who we are. I have always admired how Estée Lauder celebrates confidence and individuality in women,” Edgar-Jones says in a press release. “The legacy, elegance, and strength of the brand is so inspiring. It feels surreal to be part of the Estée Lauder family – and it truly feels like a family.”

Edgar-Jones becomes part of an extensive roster of ambassadors, which includes model Karlie Kloss and actress Ana de Armas. In alignment with Estée Lauder’s other representatives, the firm asserts that Edgar-Jones embodies its vision of aspirational yet accessible beauty, as well as a youthful energy that may inspire many generations of beauty enthusiasts.