Dua Lipa Named Global Ambassador for Nespresso

The partnership debuts with “Vertuo World,” a new global campaign set to roll out across all platforms on April 14.

Nespresso

Nespresso, the Swiss coffee innovator, has formally appointed Dua Lipa as its latest Global Brand Ambassador. The cooperation signifies a notable new phase in the brand's 40-year existence, aligning the internationally renowned pop artist with the company's dedication to advancing creative limits and cultural discovery.

Dua Lipa, esteemed for her unique sound and impact as a contemporary fashion icon, infuses a sense of curiosity into the iconic coffee brand. Leonardo Aizpuru, Nespresso’s Chief Marketing Officer, stated, “We are thrilled to welcome Dua Lipa to the Nespresso family.” She embodies the spirit of exploration, perpetually inquisitive and consistently engaging in novel endeavours, and her enthusiasm aligns seamlessly with our brand's trajectory. Our objective is to facilitate limitless discovery through outstanding coffee, and Dua embodies this philosophy in a contemporary, seamless manner. We aim to inspire a new generation to embrace diverse flavours with assurance and to realise how a coffee experience may transform into something extraordinary.

Nespresso

In addition to her musical influence, the artist’s commitment to narrative, global exploration, and varied creative partnerships aligns seamlessly with Nespresso’s enduring foundation in art and daily inspiration. Upon assuming her new position, Dua Lipa remarked that collaborating with the company was a “easy decision,” stating, “I feel as though I have matured alongside Nespresso.” A Nespresso machine has consistently been accessible to me—whether at home with my family, on set, or in hotel accommodations—making collaboration with them a straightforward choice. I greatly like their continual exploration of new flavours and their commitment to brand evolution. Collaborating has already shown to be immensely enjoyable, and this is merely the commencement.

Nespresso is set to launch "Vertuo World," a significant worldwide campaign that embodies the brand's dedication to enhanced coffee experiences, marking the official commencement of the relationship. The forthcoming release, spearheaded by Dua, will include a brief appearance by long-time ambassador George Clooney, connecting the brand's established tradition with its new creative phase.