Dior Unveils Four-Story Flagship in New York City Featuring Opulent Spa

Dior has inaugurated its new four-story flagship store in New York City, named "House of Dior", located at 23 E 57th Street, New York, NY 10022.

Jonathan Taylor

Dior has inaugurated its newly rebuilt flagship store in New York City, just a short distance from Christian Dior's inaugural retail establishment in the American fashion capital, which debuted in 1948, at the intersection of 57th Street and Madison Avenue.

Jonathan Taylor

The establishment, officially named “House of Dior,” occupies four levels and was created by the esteemed architect Peter Marino, who crafted the environment with a “minimalist yet inviting” look. Within a remarkable white stone exterior, characterized by floor-to-ceiling windows and an opulent garden designed by landscaper Peter Wirtz in partnership with Marino, the retail establishment displays the House’s current collections of women’s and men’s ready-to-wear, leather goods, jewelry, and fragrances.

Jonathan Taylor

On the fourth floor, the establishment introduces a novel concept: the inaugural Dior Spa in the United States. The French label provides comprehensive skin assessments through Dior Measurements, its sophisticated tool that evaluates collagen, hydration, pH levels, and elasticity, alongside various treatments such as facials (utilizing technologies including Cold Laser, Ultrasound, Microcurrent, LED, Cryotherapy, and Oxygen Infusion), light therapy, and serotonin-enhancing “Happiness” sessions.

Adjacent to the primary boutique, patrons may discover the brand's inaugural independent Dior Maison store, featuring a selection of custom decorative items, including floral vases, wooden watch boxes, bronze trays, and brass candlesticks.