Zebra Stripes Take Over OMHU’s TEDDY Sofa

With its grounded, legless form, the piece seamlessly transforms from a statement lounge seat into a double bed or social hub.

OMHU/ Sally Trier

The Danish furniture firm OMHU has unveiled a limited-edition release of its iconic TEDDY sofa, reinterpreted in a bold Zebra material. This audacious redesign signifies a shift from the brand's conventional solid-color palette, presenting a "wild" approach intended to contest the dominance of bland, beige interiors.

OMHU launched a promotional film to unveil the new aesthetic, directed by AI innovator Sally Trier and produced by the brand's internal agency. The campaign establishes a playful analogy between home décor and the internet's fascination with radical dog transformations, highlighting the transformational potential of audacious design decisions.

OMHU/ Sally Trier

The TEDDY is a flexible sofa bed characterised by its sleek design and timeless comfort. The design deliberately avoids conventional legs and complex metal mechanics, favouring a streamlined structure that can be easily transformed into a spacious double bed or a "conversation pit." The new Zebra fabric is the inaugural patterned addition to the line, offering a high-contrast, graphic feature to the piece's smooth, low-profile design. The Zebra edition, as a limited release, enhances OMHU’s collection, attracting design aficionados who appreciate both functionality and individuality. For additional information, visit OMHU's webstore.