Fendi's Holiday Season Vibrantly Unfolds Throughout Its Boutiques

FENDI is commencing the season in a complete festive manner.

Courtesy of FENDI

Commencing in November, the brand will reveal festive window displays and in-store experiences inspired by the Falena concept from the Spring Summer 2026 pre-collection. The wing pattern serves as the visual motif of the festive narrative, blending fantasy, artistry, and the distinctive Roman essence.

The windows of many boutiques are vibrant. Harrods in London and the flagship on Avenue Montaigne in Paris are the inaugural venues to introduce the experience, each including an eight-part rendition of the Falena's metamorphosis. The wings unfold and adjust resembling an ornate fan, adorned with whimsical polka dots, delicate fur accents, and a vibrant flash of FENDI yellow directly sourced from the collection. Each detail emphasises the house's appreciation for materiality, employing Cuoio Romano leather, intricate stitching, sophisticated intarsia, and lustrous gold accents to create a sumptuous, tactile environment. The magenta background transitions to white, imparting a gentle luminosity to the entire window.

Courtesy of FENDI

The festive atmosphere permeates the outdoors as well. On November 28, Largo Goldoni will unveil a contemporary FENDI rendition of the traditional Christmas tree. The reflective metallic framework is adorned with lustrous embellishments that mirror the turquoise, mandarin, pink, and slate blue colour scheme of the pre-collection. The outcome appears modern, visually striking, and distinctly Roman, resembling a jewel box situated adjacent to the Palazzo shop.

Courtesy of FENDI

The theme embodies metamorphosis and illumination, with the Falena as the house's emblematic symbol. It serves as a subtle homage to nature and a dynamic exhibition of craftsmanship, producing a festive segment that appears novel and replete with marvel.