Marili Andre Captures SHUSHU/TONG'S SS26 Campaign

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SHUSHU/TONG'S

SHUSHU/TONG unveiled their Spring/Summer 2026 collection at Shanghai Fashion Week last season, and the brand's SS26 campaign has now confirmed this launch. The collection draws inspiration from Agnès Varda’s “Cléo From 5 to 7,” focussing on the phrase: “As long as I’m beautiful, I’m alive.”

In the accompanying ad, the brand emphasises themes of persistence and beauty as a powerful force. Captured by Marili Andre, the visuals exhibit the SS26 collection through dynamic movements and whimsical positions. The campaign redefines beauty as a potent inner strength, reflecting the themes of "drifting" and "collapse" inside our fragmented resilience.

SHUSHU/TONG'S

Pastel tones contrast with shifting shadows, generated by natural landscape projections, serving as a contrasting backdrop to the collection. The display of black lace gowns, glimpses of vibrant hues, and YVMIN jewellery culminates in an artistic reinterpretation of femininity, dynamism, and strength.