House Of Sunny Brings Us To A Traditional London Café

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House Of Sunny

Pubs, waxed coats, and greasy spoons exemplify British culture at its finest. Although not typically seen as the most fashionable, House of Sunny is demonstrating that the British remain unquestionably stylish.

In continuation with Burberry's advertising that honour British weather, muddy events, and the takeover of a North London café in 2023, "Britcore" has made a resurgence. The London label House of Sunny has released its latest collection, named “The Daily Dose,” which draws inspiration from café culture. The ambiance of the Spring/Summer 2026 collection is characterised by incomplete cups of tea, dialogues over coffee, and the continual arrival and departure of platters of eggs and bacon amidst the bustling city life surrounding you.

House Of Sunny

The collection embodies a relaxed lifestyle, featuring items that are both practical and whimsical, designed to transition effortlessly between everyday experiences. Familiar silhouettes are enhanced with new elements, such embroidered knits depicting everyday situations, classic tracksuits, and knitted polo shirts that evoke a sense of nostalgia. This campaign, filmed in a café in Camden, London, idealises the mundane and transforms it into something extraordinary.

“I have consistently drawn inspiration from the mundane moments that individuals frequently disregard,” stated House of Sunny founder Sunny Williams. Cafés possess a subtle enchantment. They are locations where life unfolds spontaneously. Individuals are observed arriving and departing, seated either in solitude or companionship, engaging in conversation, contemplating, and observing the world as it unfolds. This collection was significantly influenced by the absence of pressure to perform or hasten.