Initial Look of La Beauté Louis Vuitton

Louis Vuitton initiates an exhilarating new phase with the introduction of La Beauté Louis Vuitton, a cosmetics division led by Dame Pat McGrath.

Louis Vuitton

Prepare your cosmetics bags: Louis Vuitton is entering the beauty business. The brand, mostly renowned for its meticulously designed trunks, monogrammed products, and leather accessories, is poised to enter the cosmetics market in 2025. La Beauté Louis Vuitton will debut in August, with renowned British cosmetics artist Dame Pat McGrath at the helm of the premium brand's next chapter.

Are you intrigued? This document provides comprehensive information regarding Louis Vuitton's significant entry into the beauty sector.

What is La Beauté Louis Vuitton?

Louis Vuitton is re-entering the beauty sector. Following a successful reintroduction of its fragrance line in 2016, the company appears poised to advance further into the beauty sector. This time, the focus is entirely on the makeup.

“La Beauté Louis Vuitton represents a natural progression for the business, propelled by our rigorous focus on quality, formulation, and innovation,” stated Pietro Beccari, Chairman and CEO of Louis Vuitton. “This new universe allows us to enhance our support for clients in their daily lives with intention and enjoyment, while also honouring our creativity and heritage.”

La Beauté Louis Vuitton has commenced with promise under the direction of its new Creative Director, Pat McGrath. Scheduled for release later this year, this new endeavour for Louis Vuitton is already expected to be the most significant beauty launch of 2025.

Is this Louis Vuitton's inaugural venture into the beauty sector?

This is Louis Vuitton's inaugural significant foray into cosmetics, however aficionados of the brand will note its previous engagements in beauty projects, as the original LV handbags were crafted for women to transport everyday cosmetic necessities.

The brand's historical commemoration of beauty rituals is evident in its leather vanity cases, beauty bags, toiletry pouches, perfume cases, and its latest fragrance rebirth. In the 1920s, Louis Vuitton produced a collection of powder compacts, brushes, and mirrors (shown below).

La Beauté Louis Vuitton would be the maison's inaugural label – or 'world', as Beccari referred to it – entirely focused on cosmetics. With Pat McGrath at the helm of creative direction, we can anticipate nothing short of excellence.

Anticipations Regarding the Initial La Beauté Louis Vuitton Release

The premium brand intends to fully commit to its inaugural La Beauté Louis Vuitton release, introducing a collection of lipsticks, balms, and eyeshadows, in addition to cosmetic pouches, lipstick trunks, beauty bags, and mattifying papers, as well as eye brush sets included within leather cases. The brand asserts that these are 'things of desire that reflect the trunk-making, artistry, and cultural perspective fundamental to Louis Vuitton, each infused with a McGrath touch.'

Louis Vuitton

Who is Pat McGrath?

For individuals immersed in the beauty industry, Pat McGrath requires no introduction. The makeup artist is regarded as one of the most influential globally and has been integral to the British, and subsequently global, beauty industry for nearly four decades.

Throughout the years, McGrath has partnered with various designers, including Louis Vuitton, frequently introducing viral makeup trends to the runway, such as the recent doll-like, glass skin aesthetic showcased by models for Maison Margiela. In 2015, she established her namesake brand.

Moreover, it is not solely luxury labels that commend her; she also possesses the endorsement of royalty. McGrath has been a member of the Order of the British Empire since 2014 and is the first and only makeup artist to get the title of ‘Dame,’ given in 2021 by Her Majesty Queen Elizabeth II.

The beauty artist is about to embark on a new role as Creative Director of Cosmetics at La Beauté Louis Vuitton. “Having worked backstage for over 20 years at Louis Vuitton fashion shows, I am excited to now assume a pivotal role in the launch of La Beauté Louis Vuitton, which embodies exceptional craftsmanship, creativity, and innovation,” stated McGrath in an official news release. The realm of beauty encompasses far more than mere products, and our current endeavours will elevate premium beauty to a new echelon.

What is the launch date for La Beauté Louis Vuitton?

Earlier than one may anticipate. La Beauté Louis Vuitton is introduced in three phases: on 20 August in China, on 25 August as a digital pre-launch, and globally on 29 August. Be among the initial purchasers of Louis Vuitton's new beauty collection by subscribing to the brand's newsletter at louisvuitton.com.