Miu Miu Has Been the Preeminent Brand Globally for Two Consecutive Years

Miuccia Prada and Raf Simons' prominent label dominates, with LOEWE's Anagram logo, transparent footwear, and emerging British designers occupying further positions.

Miu Miu

The year 2023 has been characterized by numerous fluctuations. The year commenced with Daniel Lee's inaugural collection for Burberry at London Fashion Week, succeeded by Balenciaga's understated reemergence following its contentious conclusion to 2022. In the first quarter of 2023, Miuccia Prada and Raf Simons' Prada emerged as the preeminent brand globally, as reported by Lyst. LOEWE dominated in Q2, although Miu Miu has regained the annual position for two consecutive years in Q4.

Lyst's "Year in Fashion" summary has been released, detailing the leading brands, trends, and products that dominated retail in 2023. Miu Miu maintained its position in Q4, gaining momentum with its celebrity-laden Paris Fashion Week presentation featuring Gigi Hadid and Troye Sivan. The brand experienced an exhilarating year, producing viral products sought after by fashionable women globally. The prominent label facilitated viral collaborations across the year, enhancing its visibility in mainstream fashion markets. Miu Miu's online searches surged by 39% in Q4, attributed to the launch of three distressed New Balance 574 colorways and its collaboration with Church’s. The brand's signature cashmere cardigan experienced a notable 12% boost in interest following its catwalk presentation with preppy design.

LOEWE's Anagram insignia is the logo of the year, appearing on pixelated garments, embroidered denim, and essential tank tops. The latter emerged as the most sought-after product in Q2, witnessing a 132% increase in searches coinciding with LOEWE's notable surge in popularity. The interlocking design is favored by luxury consumers globally and enhances the contemporary "quiet luxury" look.

In 2023, Gen-Z's fascination with Y2K fashion has dominated, characterized by the prevalence of diminutive feminine attire. Miu Miu's signature micro short skirt is the prevailing trend of the year, catalyzing the emergence of hot pants that double as undergarments. The style has seen a 133% increase year-on-year, endorsed by international celebrities such as Bella Hadid and Rihanna. Micro short skirts dominated international runways, showcased by Tom Ford, GCDS, and Stella McCartney.

Transparent footwear emerged as a prominent trend, amplifying the popularity of ballerina slippers with desirable renditions by Bottega Veneta, The Row, and others. Naked shoes were introduced in various textile options, featuring exposed mesh and tulle that disclose the skin beneath through lightweight materials. The delicate style ascended with a 56% increase in searches, concluding 2023 in the first position. The popular adidas Samba, known for its casual appeal, is frequently sold out, with no restock anticipated. Wales Bonner's designs have generated significant excitement, which has transferred to Hollywood A-listers. The British designer revealed adidas' huge tongue flap, resulting in a 13,227% increase after her recent Fall/Winter 2023 collection.

The celebrity sphere became more vibrant in 2023, led by globally acclaimed K-pop artists, high-profile couples, and front-row guests. Kylie Jenner, the preeminent figure in runway presentations, has been designated as the best dressed, having attended Prada and Acne Studios in the previous season. Jennie Kim of Blackpink has received the 2023 “The Power Dresser” award, while Rihanna and A$AP Rocky showcased their style at the Met Gala and Golden Globes, establishing themselves as “The Fashion Couple” to watch.

TikTok's viral Maison Margiela "Tabi Swipper" emerged as 2023's most striking digital sensation, attracting over 178 million viewers to decipher the tumult. The event enhanced Tabi's traditional popularity, with searches increasing by 342% by year-end. Lyst has announced that London-based designer Dilara Findikoglu is the 2023 “Brand to Watch” after her nomination for New Establishment Womenswear at the British Fashion Awards.