Prepare with Hoyeon to visit the Louis Vuitton 2026 Cruise Show in Avignon, France
- Hyorin Kim
- May 28
- 1 min read
The global brand ambassador articulates her admiration for the French maison, her beauty routine, and her upcoming cinematic endeavor.
It is rare for an actress's debut performance to catapult her into global prominence, however this was the case for Hoyeon. Her acting prowess was revealed to the public in 2021, when her portrayal of Sae-byeok's poignant story in Netflix's popular series Squid Game grabbed audiences worldwide. Before achieving notoriety, the South Korean actress was an established model, partnering with various luxury brands including Fendi, Marc Jacobs, and Louis Vuitton.
Hoyeon's association with the latter is longstanding; she debuted at Paris Fashion Week with Louis Vuitton and solely participated in the French maison's Spring 2017 Ready-to-Wear show. Since that time, she has served as the global ambassador for the brand, leading significant campaigns and becoming a lasting muse for the current artistic director of women's collections, Nicolas Ghesquière.
In commemoration of Louis Vuitton’s 2026 cruise collection, Hoyeon visited the city of Avignon to experience Ghesquière’s latest designs. For the event, the model selected an all-white two-piece outfit with a structured peplum top and coordinating capri pants. She enhanced the elegant appearance with white lace-up heels and a stylish, two-tone purse in black and white, introducing a contrast and sophistication to the monochrome ensemble.
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