PUMA Taps ROSÉ for the Revival of the H-Street Sneaker

The nostalgic 2000s model reemerges in three updated colorways, with ROSÉ introducing the classic to a new generation.

PUMA

Rosé is leading PUMA's latest H-Street sneaker commercial in the suburbs, showcasing the shoe's 2026 reimagining on tranquil streets. After its formal relaunch last year, the early 2000s PUMA icon has returned in an enhanced form, with Rosé as the face of the H-Street, establishing it as the must-have sneaker of 2026.

The H-Street originates from track and field, drawing inspiration from running spikes and designed to render hurdle jumping and 200-meter sprints fashionable. The 2026 edition of the shoe, inspired by the archival Harambee spike from the 1990s, features a streamlined design with a mesh top highlighted by striking silver accents. PUMA's leaping cat logo springs with every stride on the toe.

The newly enhanced H-Street is available in three vibrant colourways: neon green, neon pink, and black, making it a noteworthy addition to your considerations. This trainer, already favoured by Rosé, is essential for adding intrigue to your wardrobe. The new PUMA H-Street will be available for purchase beginning March 12 at PUMA and select retailers.