Swarovski Commemorates 130 Years with Exclusive Erewhon Tote Bag and Juice Partnership

The partnership, integrating luxury and wellness, commences on October 29.

Swarovski

Swarovski is commencing its 130th-anniversary celebration by partnering with the Los Angeles lifestyle venue Erewhon to introduce two rare, limited-edition products that integrate luxury with wellness culture. This distinctive collaboration seeks to infuse the Austrian design house's hallmark exuberance into a quotidian luxury experience.

The focal point of the relationship is the inaugural Swarovski x Erewhon juice, named “Lemon 130.” This custom and limited-edition combination is a potent amalgamation of organic components, including mango, lemon, coconut water, ashwagandha, and turmeric, all enhanced with a hint of Swarovski shine. The juice, contained in Erewhon's distinctive clear bottle, is restricted to 2,400 bottles and will be available in stores commencing October 29.

Swarovski

Swarovski Global Creative Director Giovanna Engelbert crafted a special, crystallised yellow tote bag to suit the joint beverage. The functional and large yellow cotton tote is the inaugural Erewhon bag to incorporate crystal embellishments, showcasing crystallised Erewhon and Swarovski insignia on both the front and back. Engelbert selected the uplifting yellow hue to highlight the relationship between crystal and light, along with the brand's philosophy of fostering joy. The bags will be accessible at a temporary Swarovski pop-up store located at 6400 Hollywood Boulevard in Los Angeles from October 29 to November 3, subject to availability. The juice will be available for purchase beginning on October 29.