Valentino Beauty Engages Visual Artists To Reconceptualise Its Iconic Perfume Bottle

Showcasing creations by Maria Ines Guil, Simon Bailly, and others.

Courtesy of Artists

To commemorate Valentino Beauty's signature "Born in Roma" scent, the brand has collaborated with seven digital artists to reimagine the studded perfume bottle: Infiniteyay, Daily Splice, Xeocho, Chrissie Abbott, Andrew Knives, Maria Ines Guil, and Simon Bailly. The artists aim to honour Valentino Beauty's remarkable history through a variety of unique visual approaches.

“Through this initiative, Valentino Beauty persists in promoting creativity, community, and cultural connectivity, recognising ‘Born in Roma’ not merely as a fragrance, but as a universal emblem of individuality and self-expression,” the brand states in a press release. Additionally, the collaboration seeks to investigate the artists' personal expression alongside the fragrance itself.

Courtesy of Artists

The collaborative works showcased on the brand's social media platforms function as a virtual exhibition, highlighting Valentino Beauty's past and its aspiration to integrate with contemporary aesthetics. The cooperation commemorates the esteemed "Born in Roma" scent and symbolises the brand's commitment to uncompromising creativity, individualism, and self-expression.