Doritos and Empirical Collaborate to Introduce the Inaugural Nacho Cheese-Flavored Spirit

Renowned for its unconventional spirit innovations, Empirical has collaborated with Doritos to introduce an audacious new liquor alternative.

Doritos

The limited-edition offering, termed the “Empirical x Doritos Nacho Cheese Spirit,” is characterized as a “multi-sensorial, delectable beverage experience."

The production technique involves vacuum distillation of authentic Doritos chips to extract the aroma and flavor of nacho cheese into the spirit.

Tina Mahal, Senior Vice President of Marketing for Frito-Lay North America, stated in a press statement, “Doritos aims to disrupt culture and provide our fans with unexpected, bold experiences.” “We consistently encourage our fans to explore new experiences, thus we believe it is time to innovate within the spirits category by introducing our signature nacho cheese flavor in a bottle.”

The Empirical x Doritos Nacho Cheese Spirit, priced at $65 USD, is offered in a 750 ml bottle (42% ABV) and will be released in January at select retailers in New York and California, with pre-orders currently open at doritos.x.empirical.co.