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Harrison Ford Was Announced As The Representative of Glenmorangie Highland Single Malt Whisky

  • David Clark
  • Jan 28
  • 2 min read

Glenmorangie Highland Single Malt Scotch Whisky has launched a new commercial with Hollywood actor Harrison Ford.


Image: Glenmorangie
Image: Glenmorangie

Renowned for his prominent roles in the Star Wars franchise and more recently featured in the acclaimed series Shrinking, Ford is now focusing on the alcohol industry by infusing his dry, yet comedic wit into a series of episodic films directed by actor and filmmaker Joel Edgerton.



Ford is featured in Glenmorangie Highland's new campaign, "Once Upon a Time in Scotland," which provides a behind-the-scenes look at Harrison Ford's visit to Glenmorangie's Highland home, where he explores the expertise and artistry involved in producing each bottle of whisky. “I thoroughly enjoyed my experience in the Highlands,” Ford remarked. I had not foreseen the experience of being in Scotland; yet, what intrigued me most was the sense of departure from my previous location upon arriving in Scotland.



Furthermore, the campaign features the actor partaking in a genuine Scottish experience. He encountered a comprehensive array of experiences, ranging from mastering the subtleties of Scottish pronunciation to donning kilts and engaging with locals over a dram of single malt, all captured in a unique, intentionally unscripted manner.



“It was a robust concept, and we adhered to it,” Ford stated. “We had numerous opportunities to experiment with it.” No one impeded our progress. I presume this is quite uncommon in our field. My father was involved in advertising, and I recall its bureaucratic nature. It is a testament to Glenmorangie's sensibility that they permit us to adopt a less than entirely serious demeanor. We commend them for permitting us to participate. I find it enjoyable to be less regimented than a commercial.



The campaign was filmed at the historic distillery in Tain, where Glenmorangie has been produced for over 180 years, and also at the renowned 19th-century Ardross Castle, amidst the striking scenery of Loch Glass. The authentic Glenmorangie distillery team collaborates with Ford, experiencing acting for the first time under his direction, while the brand's premier whiskies, Glenmorangie Original 12 Years Old and Glenmorangie Infinita 18 Years Old, are prominently featured.



“I found the Glenmorangie distillery team to be exceptional,” Ford remarked. “Experiencing the texture and imperfections of objects is more enjoyable than merely having everything polished and sleek.” All our endeavors yielded unexpected delights.


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