Heinz and Mustard Present a Limited-Edition Collaboration Featuring a Spicy Mustard Variant

Heinz and GRAMMY-winning producer Mustard have collaborated to present the limited-edition Mustard x Mustard collection.

Image: Heinz

Revealed at the GRAMMY Awards, this new product (mixed by the producer) signifies Heinz's inaugural collaboration in developing a sauce in the United States and represents the first new Heinz Mustard variant in nearly a decade. The manufacturer, currently designated as the Chief Mustard Officer, has consistently expressed his affection for Heinz and possesses a trademark, diamond-encrusted Heinz mustard chain.

“The realization of this collaboration is significant and has been in development for decades,” Mustard stated. “While I am widely recognized for my beats and sound, many are unaware that cooking and grilling constitute a significant aspect of my life.” I utilize the grill whenever possible. I have utilized HEINZ since childhood, hence collaborating with them has always been a desire of mine.

As Chief Mustard Officer, Mustard will be "playing a pivotal role in all aspects" of their relationship, including updating exclusive recipes, organizing events throughout the year, and more.

Todd Kaplan, North American Chief Marketing Officer for Kraft Heinz, states, “Similar to HEINZ, Mustard is an individual who fully commits to his creative endeavors before presenting them to the world.” “He has been an admirer of the brand for years, so it was inevitable that Mustard would encounter his ideal counterpart in HEINZ.” Collaborating with him has been amazing on multiple fronts, as our cooperation will result in an extraordinary new sauce remix that we are confident our shared fans will appreciate. He has infused the same vigor and dedication into this relationship as he does in all his work, and we eagerly anticipate the next surprises this year!

Fans may visit the official website to be among the first to sample Mustard's limited-edition flavor.