Louis Vuitton's Luxurious Chocolate Store Expands to China with New Shanghai Outlet

Several weeks prior to the Chinese Valentine’s Day (Qixi) festivities, Louis Vuitton inaugurated its inaugural opulent chocolate boutique in China.

Louis Vuitton

The current extension of Louis Vuitton's Le Chocolat Maxime Frédéric marks its third store, following earlier locations at LV Dream, Paris, and Marina Bay Sands, Singapore, now opening in Shanghai.

The store, situated in the Taikoo Li Qiantan retail complex, opens just in time for Qixi, celebrated in early August this year. The boutique exemplifies sweet luxury, incorporating Louis Vuitton’s distinctive house characteristics into its confectionery division. The chocolate shop features an atmosphere evocative of a tropical paradise. The wooden trunk showcases merchandise from floor to ceiling, imparting a pleasant ambiance to the business. The iconic Vivienne mascot and the Petula pet lion prominently feature to create a whimsical atmosphere.

Louis Vuitton

All chocolate products available at the store are embossed with the distinctive Louis Vuitton themes. All products are transported straight from Paris, where quality, craftsmanship, and attention to detail are guaranteed to be of the highest standard. The chocolate shop is situated in a flower monogram-shaped area near the center of the mall. Chef Frédéric issued a statement concerning the expansion, “We aim to draw inspiration from local culture and lifestyle.” In the future, we will undoubtedly introduce bespoke products for Shanghai, particularly for Chinese New Year. It is essential to disseminate the delight and pleasure derived from these magnificent chocolate confections. The most essential component of chocolate is love. Individuals in the vicinity can discover chocolate selections priced from $30 to $448 USD. The store will be accessible to the public beginning July 23.