Tiger Beer Reveals a Striking Display Representing a Daring New Era

Tiger Beer is initiating a dynamic phase characterized by a daring transformation that integrates advanced innovation with its esteemed legacy.

Image: Tiger Beer

The brand's relaunch garnered significant attention with a visually striking stunt showcasing the vibrant orange "Tiger Stripe." The CGI-generated show illuminated the skies over prominent cities, like Singapore and Ho Chi Minh, with a striking display even occurring above Manchester United's home stadium, Old Trafford. The enigmatic orange stripe served a purpose beyond aesthetics; it represented Tiger Beer’s progressive trajectory and signified the commencement of the brand’s audacious agenda.

“Tiger Stripe” was integral to the brand’s overarching strategy, aimed at embracing advancement while remaining faithful to its origins. The act cultivated expectation for Tiger Beer’s revitalized brand identity, driving enthusiasm and excitement for future developments. The introduction of the revised bottle and can design effectively embodies the brand's directive to “Uncage Your Tiger,” reinforcing its enduring principles of strength, courage, and growth. The striking design now has a dynamic "Tiger Stripe" behind the roaring tiger, incorporated into the new can designs with a contemporary blue (Original) and silver (Crystal) aesthetic, highlighting the sharp, crisp flavor of the classic lager.

The redesign of Tiger Beer encompasses more than just packaging; it signifies the brand's dedication to innovation and advancement while remaining profoundly linked to its legacy. The refined appearance embodies a progressive mindset that encourages people to "uncage their tiger" and participate in a movement that honors perseverance and ambition. The November 1 revelation was a pivotal moment in Tiger Beer’s trajectory, one that honors its illustrious history while steadfastly anticipating the future.

Tiger Beer reaffirms its enduring global presence by enhancing its dedication to uniting individuals via collective experiences. In commemoration of the Year of the Tiger in 2022, the company collaborated with international football star Son Heung-Min to motivate fans worldwide to chase audacious aspirations.

Tiger Beer’s collaboration with Manchester United, announced in October, enhances its commitment to fostering shared connections and experiences that advance individuals, especially in football-enthusiastic Asia. The multi-year agreement will unite sport enthusiasts through viewing parties, an exclusive street soccer event in Asia, and additional activities.

Tiger Beer’s ongoing rebranding signifies that this transformation is merely the inception. The "Tiger Stripe" stunt was a notable beginning, although other actions are forthcoming. Tiger Beer is demonstrating that it is not merely adapting; it is advancing robustly into the future. For additional information, please visit the official Tiger Beer website.