Afterpay Implements a Significant Overhaul, Integrating with CashApp for a New Epoch

The two fintech brands are merging into a single entity.

Afterpay

Afterpay is now experiencing a revitalization, showcasing the platform's functionalities from a novel perspective. All US consumers will now refer to the “Buy Now, Pay Later” scheme as Cash App Afterpay. In this instance, the two brands are more effective in conjunction. All product options will remain unchanged; however, Afterpay's Pay in 4 and Pay Monthly products will now be automatically accessible to Cash App users.

The new $Afterpay branding connects both platforms, facilitating easier and more efficient spending for consumers. When buying online at select partner businesses, you will have the option to pay in installments - according to your preference. Whether you are purchasing your desired items or obtaining a gift for a loved one, this provides greater flexibility in the process.

This overhaul features a completely new aesthetic, integrating contemporary design elements that harmonize CashApp's distinctive green highlights with the streamlined experience of Afterpay. A new logo will be introduced, highlighting the synergy of the two companies for a seamless user experience.

Cash App users will gain access to these new capabilities this week, while Afterpay users will continue to experience the same functionality with an updated brand aesthetic.