Anta Sports of China Allegedly Proposes Acquisition of 29% Stake in Puma

Artemis is demanding approximately €40 EUR ($47 USD) per share, a considerable premium considering Puma's recent 50% decline in market value due to intense competition from On and Hoka.

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Anta Sports Products of China has proposed to acquire 29 percent of the ailing German sportswear firm Puma from the Pinault family of France, according to three individuals familiar with the negotiations.

Anta proposed the bid many weeks prior and has obtained funding for the acquisition, contingent upon the deal proceeding, according to two sources. However, the situation had reached an impasse, one remarked. A fourth individual familiar with the situation informed Reuters that Artemis anticipated any proposal for its Puma investment to surpass €40 per share. All four sources requested anonymity due to the confidential nature of the situation.

Artemis is operated by billionaire Francois-Henri Pinault, the head of Kering, which encompasses the fashion giant Gucci among its properties. The Pinault family obtained its Puma share from Kering as the conglomerate transitioned into a solely luxury entity in 2018. Artemis and Puma refrained from providing a statement. Anta did not promptly respond to a request for commentary. Puma shares increased by up to 9 percent following the Reuters news, reaching their highest point since May 2025, trading at €24.6, according to LSEG data.

Puma's market capitalisation was €3.3 billion (S$4.9 billion) after the close on January 7, representing a fall of around 50 percent compared to the previous year due to a significant decrease in sales.