Balenciaga Unveils Its Largest Store to Date

Balenciaga has reopened its official flagship store in Beijing, located within the Taikoo Li Sanlitun complex in China.

Balenciaga

The recently refurbished location is the brand's largest store to date, occupying a four-story building encompassing 1,204 square meters.

Capitalizing on the Chinese market, this is the brand's largest global store, showcasing an exhibition of eight archival ensembles from its The Subtleties of a Dialogue presentation at Kering's headquarters last September in Paris. The store will provide the brand's newest ready-to-wear collections for men and women, in addition to handbags, footwear, jewelry, eyewear, and various accessories. The store maintains its futuristic and ethereal look, devoid of any merchandise. The concrete buildings prominently feature in the store, enhancing the unsettling ambiance, but the crushed leather sofas introduce a softer element to the environment. The minimalist room adheres to a "raw architecture" idea, featuring exposed ceiling grids, extruded aluminum shelving, retrofitted metal fittings, and textured concrete that complements the stone tiles. The house stated that “the construction process adheres to existing structural elements, rendering it inherently sustainable by utilizing fewer virgin materials.”

Balenciaga

The top floor houses a prominent private retail space, akin to Balenciaga’s Couture Store in Paris. The design pays homage to the brand's founder, Cristóbal Balenciaga, and creative director Demna's affinity for architecturally intricate forms, as the space's monochromatic aesthetic complements the garments' pronounced lines and exaggerated silhouettes. The archival display showcases couture garments created by each designer from the house. An unique merchandise sale of giant "Metalheads" t-shirts is available for the flagship. The store's inauguration will feature six exclusive product launches to commemorate the brand's largest retail location.

Balenciaga

Balenciaga Beijing Taikoo Li Sanlitun No. 11 Sanlitun Road Chaoyang District Taikoo Li Sanlitun North Beijing, 100027 China