Balmain Unveils Opulent FW23 Women's Campaign

Where elegance prevails.

Rafael Pavarotti

Since his appointment as creative director of Balmain in 2011, Olivier Rousteing has established a reputation for luxury and modern sophistication at the French maison. To further this vision, his recent women's campaign for the house's Fall/Winter 2023 season engaged the pioneering photographer, Rafael Pavarotti, renowned for his ability to create ultra-rich imagery.

“For our Balmain Fall 2023 campaign, the emphasis on heritage and craftsmanship remains our guiding principle,” stated Rousteing. “This collection features no props, dream locations, or CGI; instead, the camera focuses solely on meticulous Parisian tailoring and architectural forms, clearly illustrating its foundation in Pierre Balmain’s bold and timeless ‘New French Style.’”

Rafael Pavarotti

The collaboration of the two imaginative brands brought the campaign to fruition through opulent attire and vividly arresting imagery that elevated it to new heights. Images feature quilted floor-length coats, draped full-body dresses, sculptural blazer-style midi dresses, reinterpreted suit components, innovative bow tops, and strikingly feminine yet seductive blouses, among others. The ensembles' shades of fuchsia, hot pink, black, crystal silver, and blood red are effectively contrasted with gradient flowery and jewel-toned backdrops, creating a sense of balance and curiosity.

Pavarotti stated, "Collaborating with Olivier to develop the concept for this campaign was an immensely creative experience." “By emphasizing the legacy of the House of Balmain, we successfully crafted something distinct, exquisite, and enduring.” I am really pleased with the outcomes.