Bella Hadid is the Latest Ambassador for Saint Laurent

This marks her inaugural Saint Laurent campaign.

Ernesto Ruscio/ Getty Images

Bella Hadid has become the new face of Saint Laurent, designed by Anthony Vaccarello. Making her debut in the campaign for the company, the house utilizes Instagram to disseminate the visuals.

In May, the model donned a sleek, translucent Saint Laurent outfit at the Cannes Film Festival, astonishing the online community. Fans lauded Hadid's appearance, which contributed to a notable resurgence and heightened attention for the brand, enhancing the house's value. The advertisement features Hadid in a translucent white dress adorned with a lace collar, complemented by a black Saint Laurent belt and a fur coat positioned beside her in bed. The provocative campaign was photographed by Gray Sorrenti.

Hadid's appearance was prominent at the label's highly publicized Fall 2024 catwalk presentation. Recently, Hadid has maintained a discreet presence. She remains occupied with the introduction of her Orabella perfume and her participation in Mustafa's new project, "Gaza is Calling."