Burberry Appoints Olivia Dean As The Ambassador For Burberry Her Parfum

Burberry has announced British singer-songwriter Olivia Dean as the new ambassador for Burberry Her Parfum.

Burberry

To commemorate the launch of the new “Burberry Her” Parfum, Olivia Dean has been designated as the official ambassador for the scent. The ad draws inspiration from the duo's common British heritage and the evocative qualities of the London cityscape, highlighting the singer-songwriter's bond with the city and her description of "the untouchable feeling of flying above everything."

Burberry asserts that Dean's capacity to infuse fresh significance into established genres inspired the advertising concept. The firm states in a press statement, “Dean’s unique amalgamation of musical genres—nostalgic yet contemporary, personal yet impactful—reflects the bold essence of Her Parfum: the most potent addition to the ‘Burberry Her’ fragrance collection.”

Characterised by nuances of succulent cherry and crisp pear, “Burberry Her” is described as a sophisticated interpretation of the conventional gourmand fragrance character. Amber accord, freesia accord, whipped cream accord, and patchouli oil enhance its sweet and earthy characteristics, while base notes of vanilla absolute, moss, and musk contribute a refined elegance. Dean remarks that the perfume evokes memories of cherry blossom trees in springtime London, when the trees bloom in pink.

“Burberry Her” is priced at $199 USD and is currently available for purchase on the brand's website.