Guess Transitions to Private Ownership with Authentic Brands in a $1.4 Billion Deal

Subsequent to the announcement, Guess' shares surged by more than 25%. Authentic Brands will possess 51% of the company's intellectual property.

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Authentic Brands has consented to acquire a majority interest in Guess? Inc. for a total valuation of $1.4 billion USD, inclusive of debt. As reported by Reuters, Authentic Brands will acquire 51% of Guess' intellectual property in collaboration with founders Maurice Marciano and Paul Marciano, along with current CEO Carlos Alberini. The company's shares rose over 25% in early trading, reaching $16.77 - a favorable correction following a challenging financial year.

Guess has now become part of the genuine brand portfolio, which encompasses Reebok, Brooks Brothers, Nautica, Sperry, and, most recently, Dockers. The decision marks a departure from previous discussions with WHP Global regarding the acquisition of a significant share in the company in April 2025.

Prior to the announcement of the sale, the co-founders and CEO collectively possessed around 40.18% of the company, with Paul Marciano owning 28%, as per data provided by LSEG. WHP Global extended a take-private approach to Guess at $13 per share, which the company assessed and ultimately rejected.

Alex Yemenidjian, head of the special committee, stated, “The special committee assessed various potential options and unanimously concluded that the transaction with Authentic and the existing shareholders is the optimal course of action for Guess.”

The transaction is anticipated to conclude in the latter quarter of fiscal year 2026.