Hailey Bieber Features in the Recent Saint Laurent Summer 2024 Campaign

Disclosing that she was four months pregnant at the time of the campaign shoot.

Gray Sorrenti/ Saint Laurent

Hailey Bieber and Saint Laurent have unveiled a new series of pictures for the brand's Summer 2024 campaign, directed by Anthony Vaccarello. Bieber, a long-time advocate for Saint Laurent, is the focal point of the campaign, which follows her recent pregnancy announcement. Vaccarello recently concluded a highly successful tenure at the Cannes Film Festival, where he premiered three pictures.

Gray Sorrenti/ Saint Laurent

Bieber disclosed on her Instagram Story that the commercial was filmed when she was four months pregnant with her and Justin Bieber's first child. Hailey, an expectant mother and the representative of Saint Laurent's latest partnership with Ray-Ban, is featured in three prominent photographs for the forthcoming season. In one image, she stands before electric meters, adorned in a gray jumpsuit cinched with a brown belt that complements the Le 5 À 7 Supple Small bag. The model poses before a brick wall that contrasts with her cargo-inspired tube top and jeans, complemented by a black version of the bag. In the concluding photo, Bieber dons a pantsuit including an oversized, off-the-shoulder button-up in a rich army green hue.