Initial Look of Rihanna's Dior Parfum J'Adore Campaign

Photographed by long-time associate Steven Klein, the visuals depict Rihanna as the latest muse for J’Adore.

Steven Klein/ Dior

In light of the revelation that Rihanna will be the new ambassador for Dior J’Adore, the French luxury brand has shown the initial glimpse of the next campaign featuring Rihanna herself.

Prior to the release of a new campaign video featuring Rihanna, the fashion house is highlighting the Barbadian singer. As the inaugural new representative of J’Adore in two decades, the campaign cements Rihanna’s status in contemporary luxury fashion. A beauty and fashion icon, the pop idol collaborates with the renowned perfume and is depicted amidst the golden tones of Versailles. Adorned in a golden gown embellished with delicate sequins and a reimagined necklace, all designed by Maria Grazia Chiuri, Rihanna exemplifies self-expression, commemorating her J’Adore moment.

As the campaign rollout progresses, Dior and Steven Klein are scheduled to release a new ad video featuring Rihanna in early autumn. Rihanna inaugurates a new J’Adore epoch in fashion, embarking on a timeless golden dream. Anticipate the forthcoming campaign video.