Inside Bvlgari’s Recently Redefined Boutique in the Miami Design District

Bvlgari has reopened its boutique in the Miami Design District, including an extended two-story facility that embodies elements of both Rome and Miami.

Bvlgari

The House embraces its legacy while incorporating the city's vibrancy, luminosity, and artistic vitality, resulting in an atmosphere that is contemporary, sophisticated, and distinctly Bvlgari.

The boutique reveals a newfound clarity within. Travertine columns and fluted architectural lines evoke the classical motifs of Rome, while palm-etched embellishments and a sculptural chandelier reference Miami's luminosity and seaside vitality. Covering more than 3,200 square feet, the shop unites high jewelry, fine jewelry, timepieces, purses, and fragrances. The second-floor salon is intended for exclusive client interactions and organized events, enhancing the luxury of the shopping experience.

The façade presents itself as a distinct moment from the street. Influenced by the sunsets of Rome and Miami, the luminous exterior is both warm and inviting. At night, the store metamorphoses into a brilliantly lit showcase, rendering this section of the Design District a radiant landmark.

Bvlgari

For Hervé Perrot, President of Bvlgari North America, the boutique signifies more than only a retail establishment. “The reopening of our boutique in the Design District signifies a crucial milestone for Bvlgari’s expansion in North America,” he observes. “Miami serves as a global nexus for art, design, and culture, rendering it an ideal venue to exhibit our Roman heritage and innovative ethos.”

Bvlgari launched a unique High Jewelry Monete capsule collection to commemorate the reopening. The Monete, long regarded as a hallmark of the House, honors its Roman heritage in a modern manner. Each piece reinterprets historical coinage in bold, stunning designs that connect history and present.

Bvlgari

The shop represents a significant new chapter for Bvlgari in Miami. The design, illumination, and enhanced arrangement collaboratively emphasize the House's artistry and its relationship with the city. The outcome is an environment that aligns seamlessly with the Design District.