Inside the New CASA LOEWE on Avenue Montaigne

Loewe has augmented its architectural and cultural presence in Paris with the inauguration of the new CASA LOEWE on Avenue Montaigne, a premier global destination for luxury fashion.

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The new area presents the brand’s whole range, encompassing men’s and women’s ready-to-wear, bags, shoes, small leather goods, jewelry, eyewear, and accessories, alongside an enhanced home line that includes blankets, cushions, and fragrance assortments. This event demonstrates Loewe's ongoing dedication to integrating craftsmanship, fashion, art, and design into a cohesive immersive experience.

The CASA LOEWE idea resembles the residence of a discerning art collector – an environment where sophisticated shopping exudes an unexpectedly intimate atmosphere. Within, color and texture dominate: ceramic tiles in green, blue, orange, and silver undulate across the walls, reflecting light in a manner that imbues the entire area with vitality. Marble surfaces, brass elements, and wrought-iron accents enhance the room's depth without overwhelming it. Sunlight streams through the enormous windows facing Avenue Montaigne, highlighting the combination of sleek concrete and artisanal finishes that define LOEWE’s architectural aesthetic.

Loewe has furnished the area with items that embody its profound admiration for art and design. Rietveld's Utrecht armchairs, Nakashima's sculptural seating, and Noguchi's lighting establish a subtle, opulent ambiance. They seamlessly integrate with Berin club chairs and Loewe's distinctive elements—tufted leather puffer benches, marble plinths, and a bespoke black terrazzo coffee table. Custom rugs crafted in Spain feature vibrant colors, each drawing inspiration from the striking landscapes of British textile artist John Allen.

Craftsmanship and materiality define the remainder of the store. Sakiyama’s stoneware sculpture Chōtō (2017), with works by Hafu Matsumoto, Ernst Gamperl, and John Ward, as well as sculptural furniture by Domingos Tótora and the collaboration Jim Partridge and Liz Walmsley, imparts a gallery-like ambiance to the room.

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The Montaigne store, like all CASA LOEWE locations, features prominent selections from the brand's international art collection. Walther’s Gelbe modellierung (1985) presents a compelling focal point; Zizipho Poswa’s Baobab and Umthwalo pottery explore ritual and lineage; Henry Moore’s Two Standing Figures (1948) imparts enormous significance; and Walter Price’s paintings infuse rich, poetic hues.

CASA LOEWE Montaigne is a pivotal moment for the brand, highlighting its enduring dedication to craftsmanship and culture. The boutique's art-centric methodology illustrates Loewe's innovative redefinition of the luxury experience in a deliberate, contemporary manner.