JiyongKim Explores Light and Shadow in New FW25 Campaign

Available to shop now via webstore.

JiyongKim

JiyongKim has revealed the Fall/Winter 2025 campaign, transforming the collection's launch into a unified visual narrative. The ad features minimalist, static backgrounds that emphasize the interaction of texture and silhouette, enhancing the brand's distinctive atmosphere through deliberate lighting and austere composition.

JiyongKim

The ad pictures precisely highlight designer Jiyong Kim’s distinctive craftsmanship: powerful volumes, deconstructive details, and asymmetrical cuts are presented with his typical sun-bleached finish. Outerwear, layered designs, and relaxed silhouettes are prevalent, while asymmetrical cuts and knotted embellishments confer structural stability to the apparel.

JiyongKim

The color palette is deliberately subdued, focusing on black and gray tones, accentuated with muted shades of blue to evoke a sense of quiet elegance. Close-up images highlight tactile textiles and unconventional seams, and full-frame photographs accentuate the relationship between attire and stance.