Karol G Brings Colombian Essence into Reebok
- Joe Moores
- Jan 22
- 1 min read
The Colombian star has been designated as Reebok's latest global brand ambassador.
Karol G has been appointed as Reebok’s latest global brand ambassador, with a collaboration launch scheduled for 2027.
Karol G has signed a multi-year agreement with Reebok to serve as the ambassador for their new campaign, “Born Classic. Worn for Life.” The Colombian icon will feature in the brand's forthcoming worldwide projects, heralding a new phase with the reintroduction of Reebok's Classics line in genuine leather.
Renell Medrano
“I’m so excited to join the Reebok family. I’ve been wearing Reeboks for as long as I can remember, so becoming a global brand ambassador feels like a full-circle moment,” stated Karol G.
The pair will collaborate on a line for 2027, signifying Karol G's formal debut in footwear. The line will have multiple trainers and apparel designed by the artist, reflecting her style and international ambition.
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