Kendall Jenner Has Been Appointed The Global Fragrance Ambassador For Emporio Armani

The model represents the “Power of You” campaign.

Emporio Armani

Kendall Jenner has been appointed as the worldwide fragrance ambassador for Emporio Armani. To commemorate the newly-assumed position, the model features in the brand's latest campaign, which heralds the launch of the "Power of You" perfume. Characterised by Emporio Armani as “bold, addictive, and free-spirited,” “Power of You” offers a novel interpretation of a traditional gourmand fragrance profile.

“Becoming a member of the Emporio Armani family was an unequivocal decision.” I have always appreciated that they enable you to authentically express your identity. According to Jenner in a press statement, the 'Power of You' fragrance is captivating, opulent, and has a distinctly sexual quality. The brand asserts that the collaboration is a culmination of the duo's shared philosophy of contemporary femininity, highlighting the model's influence on the fashion industry.

Crafted by perfumers Nisrine Grillié and Nadège Le Garlantezec, “Power of You” is purported to harmonise sweetness with sensuality. It is infused with notes of maracuja-passion fruit accord, frangipani accord, Madagascar vanilla absolute, benzoin resinoid, and cistus absolute, resulting in what the brand describes as “a profound, captivating base with enduring warmth.”

“Power of You” is scheduled for release on January 28 and will be available for acquisition on the brand’s website.