Kim Kardashian and Others Star in Balenciaga's Latest "Closet Campaign"

The campaign, photographed by Inez & Vinoodh, features the brand's Le City Bag within the wardrobes of celebrities.

Shot by Inez & Vinoodh

Kim Kardashian is promptly executing her contractual obligations as the next worldwide brand ambassador for Balenciaga. Merely one day after adopting the audacious title, the reality-turned-mega celebrity has featured prominently in the label’s inaugural “Closet Campaign,” showcasing her alongside Balenciaga’s Le City Bag within her walk-in accessories closet.

Shot by Inez & Vinoodh

The ad, photographed by renowned fashion photographers Inez & Vinoodh, features actresses Roh Yoon Seo and Nicola Peltz, model Paloma Elsesser, costume designer and stylist Patricia Field, and fashion blogger Devon Lee Carlson. Each individual stands before their remarkable closet, grasping the Le City Bag: an archive-inspired accessory crafted from Arena leather, including vintage elements such as original-sized studs, laced zipper pulls, and lacquered leather handles. Significantly, Balenciaga's Le Cagole and Hourglass bag are also included in the ad.

The advertisement features fashionable imagery and includes a brief video of millionaire Kardashian, who humorously estimates the number of designer bags exhibited in her museum-like closet. She estimated 130. The accurate response was 129. Nearly there!