Kim Kardashian Represents Marc Jacobs' Fall 2023 Campaign

Photographed by London-based artist and filmmaker Tyrone Lebon, with styling by Alastair McKimm, Editor-in-Chief of i-D.

Tyrone Lebon

Marc Jacobs excels in creating viral campaigns; his Heaven by Marc Jacobs line is celebrated for featuring personalities such as Mia Khalifa, Lil Uzi Vert, Ice Spice, and Michelè Lamy. Now, his eponymous mainline House has enlisted Kim Kardashian as the face of its Fall 2023 campaign.

Captured by London-based photographer and filmmaker Tyrone Lebon, renowned for collaborations with Frank Ocean, Stüssy, and Bottega Veneta, and styled by Alastair McKimm, the stylist, Creative Director, and Editor-in-Chief of i-D, the campaign teaser features Kim Kardashian gazing directly into the lens, embodying her characteristic sultriness.

Tyrone Lebon

The teaser has generated significant controversy; when visiting the House's Instagram page, numerous followers express their belief that Kim Kardashian is unsuitable for the brand. Nonetheless, this is not her inaugural modelling engagement for a company – recall her tenure with Balenciaga?

Her influence is unequivocal, prompting numerous businesses and creatives to engage with her, as she ventures into acting with American Horror Story, is featured in a track by Drake, and controversially co-created a collection with Dolce & Gabbana.