LISA Debuts in Louis Vuitton Campaign

LISA is asserting her status as a fashion star beyond the realm of K-pop. LISA makes her inaugural appearance in a Louis Vuitton campaign, featured in the luxury brand's spring collection photographed by Steven Meisel against the backdrop of pieces by French modern artist Laurent Grasso.

Louis Vuitton

Emulating the retro-futuristic aesthetics of Grasso’s paintings, Meisel incorporates the monumental scale of these artworks into the campaign, which serves as the backdrop for the Spring 2025 collection. The landscapes from Grasso's paintings were showcased in three ensembles presented on the runway in October at the Cour Carrée. The LV campaign has three pieces from Grasso’s “Studies Into the Past” series, emphasising composition and historical methodologies.

Grasso expressed to WWD her admiration for Louis Vuitton’s womenswear artistic director, Nicolas Ghesquière, stating, “I was profoundly impressed by his selection of unique and profoundly meaningful venues for his runway presentations.” I have concentrated extensively on this aspect in my work, as I believe that locations possess a unique energy and resonance, which I have endeavoured to encapsulate in approximately 20 films, each centred on distinct places and circumstances. Grasso expressed admiration for Ghesquière's fusion of pop culture with LISA and co-campaign star Saoirse Ronan, stating, “I consider the combination of the brand, their work, and my paintings — in the background, of course — to be an extraordinary amalgamation.”

LISA was appointed as an LV ambassador last summer, joining J-Hope, Sophie Turner, Zendaya, and others.