LISA of BLACKPINK is the latest ambassador for Louis Vuitton

Collaborating with celebrities such as J-Hope, Sophie Turner, Zendaya, and additional ambassadors.

Louis Vuitton

LISA of BLACKPINK has been formally appointed as a brand ambassador for Louis Vuitton. Speculation on the K-pop star's association with the brand arose when she attended the French luxury house's latest Fall 2024 RTW show in March. Her attendance at the event was anticipated, given her association with Frédéric Arnault, who has lately assumed the role of CEO of LVMH Watches.

LISA has maintained a longstanding partnership with LVMH. In 2020, she served as a brand ambassador for Celine and participated in the brand's summer 2022 show in Nice, France. The Thai celebrity reinforces her status as a solo artist through this ambassadorship, emulating the path of her fellow band members. Her fellow band members also hold individual ambassadorships, with Jennie representing Chanel, Jisoo serving as a Dior ambassador, and Rosé as an ambassador for Saint Laurent.

Currently, all members are pursuing their solo careers, with LISA establishing her own management firm, Lloud Co. She recently released her new single "Rockstar," which landed at No. 4 on the Billboard Global 200 list. This marks her third top-10 hit subsequent to her 2021 songs "Lalisa" and "Money." She is scheduled to appear in the third season of the HBO series The White Lotus, which takes place in her native Thailand. LISA said in a statement regarding her latest ambassadorship, “Nicolas Ghesquière’s identity is profoundly mirrored in his designs, which is what renders Louis Vuitton pieces exceptional.” I am eager to witness the realisation of his concepts. Creative director Nicolas Ghesquière expressed his enthusiasm on LISA's appointment as a house ambassador, stating, “I am very excited to welcome Lisa as a house ambassador.” Her audacious energy and magnetism are very captivating to me. Her audacity and creativity in music parallel her fashion sense, and it is an honour to accompany her on this path.

LISA is well-associated with the house's brand ambassadors. She becomes part of a distinguished roster of consistent female ambassadors, including Zendaya, Emma Stone, Sophie Turner, Ho-Yeon, Ana de Armas, Deepika Padukone, among others.