New Balance And CNCPTS Introduce a Striking Trainer Collaboration That Merges Fashion With The Swamp Aesthetic

Combining alligator leather with retro athletic apparel for a sophisticated new aesthetic.

CNCPTS

CNCPTS is initiating a new partnership with New Balance, featuring a vibrant sneaker inspired by the Everglades. The New Balance Gator Run is well named, as its alligator-inspired design embodies the duality of the apex predator—characterized by both sleek calm and abrupt aggression. It is a daring amalgamation of athleticism and elegance, brought to fruition in a tropical landscape ad featuring artist Brittany Byrd.

The sneaker's silhouette evokes classic sports models, with its athletic aesthetic accentuated by an unconventional design. Arriving in glossy cherry red alligator leather, the upper is distinctive and poised to complement the finest ensembles this winter. White laces and a coordinating New Balance insignia on the tongue contrast with the deep red, while a black, running shoe-inspired sole provides grip and a retro aesthetic.

CNCPTS

The ad is an artistic endeavour, showcasing the Gator Run in its natural environment for a timeless lookbook. Amidst the verdant tropical greenery, Byrd is adorned in a deep green hue, nearly merging with the background, while the 'Shadow Red' sneaker colourway serves as the focal point.

The CNCPTS x New Balance Gator Run will be exclusively available for purchase on the CNCPTS website beginning January 16.