Rihanna Is Reportedly Set To Resume Her Role As Dior Ambassador

The specifics of the singer's new Dior agreement remain undisclosed, but she is expected to feature in an upcoming campaign shortly.

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Rihanna is set to return as the official ambassador for the house of Dior. Business of Fashion reports that insiders affiliated with the brand have verified that the Barbadian singer has secured a new agreement with Dior, while the details of the arrangement remain undisclosed.

Rihanna and her lover A$AP Rocky arrived in Paris for Valentine's Day festivities and to film a new campaign at the Château de Versailles, photographed by Steven Klein and styled by Carine Roitfeld. In 2015, Rihanna was appointed as Dior’s inaugural Black ambassador, a significant milestone for both the company and the artist. The initial campaign was photographed by Klein and took place in Versailles. Her ambassadorship coincided with the brand's Dior & Me documentary and the "Designer of Dreams" retrospective, which conferred cultural significance upon the house during its second transition in creative direction within less than five years.

This year's Haute Couture season seen Rihanna attending solely the Dior presentation, indicating a revitalised collaboration with the brand. Launchmetrics reports that Rihanna's presence at the event produced an estimated $9.3 million USD in press and social media exposure for the brand. Rihanna is regarded as one of the most coveted cultural influencers of this generation. Rihanna's enduring association with LVMH through Fenty and prior Dior agreements has positioned her as the advertising icon for Pharrell Williams' inaugural Louis Vuitton collection. Dior's choice to re-establish its association with Rihanna will enable the company to leverage her high-fashion influence and extensive audience to achieve its annual growth target of eight to ten percent.

Currently, representatives for Rihanna and Dior have not issued a statement.