Rihanna Is The New Ambassador for Dior J'Adore

Rihanna is the new ambassador for Dior's iconic J’Adore fragrance brand.

Dior

The French fashion house aims to revitalise its iconic fragrances, using the Barbadian dynamo in her debut campaign—photographed by Steven Klein—set to launch on September 1, as reported by Business of Fashion.

In 2015, the Fenty mogul was appointed as the inaugural Black ambassador for Dior, and she has since sustained her affiliation with the company while pursuing her diverse independent business ventures throughout the past nine years. She has already entered into a new deal with the House in anticipation of its forthcoming J’adore launch, which is expected to be the most substantial since 2018.

“Serving as the new ambassador for J’adore is both a privilege and a responsibility,” Rih stated through the source. “I eagerly anticipate participating in this endeavour and contributing through my perspective, narrative, heritage, creativity, and femininity.”

“The exceptional talent, boldness, and enchanting beauty of this remarkable star epitomise the radiant, formidable Dior femininity that transcends generations,” stated CEO Véronique Courtois. She remarked that "Christian Dior would undoubtedly have admired her."