ROSÉ Named Levi’s Newest Global Brand Ambassador

The BLACKPINK star also appears in the brand’s latest campaign video, offering a glimpse into her creative perspective.

Levi’s

ROSÉ is currently leading every campaign and occupying the front row at every fashion week show. The K-pop singer and BLACKPINK member has recently been appointed as Levi's next worldwide brand ambassador. The subsequent objective may be global supremacy. The alliance enhances the brand's recent engagement with the singer-songwriter for its worldwide campaign "Behind Every Original," which premiered during the Super Bowl. In conjunction with the campaign, the brand has unveiled ROSÉ’s specific “Backstory” video, providing an in-depth exploration of her creative concept.

The cooperation will commence with a unique product relationship launching later this year to manifest ROSÉ’s aesthetic through Levi’s. This would enable fans globally to articulate their creativity through works that also embody the singer's individuality and essence. Earlier this year, during Blackpink's performances in Tokyo, ROSÉ took the stage wearing a collection of bespoke Levi's outfits with handcrafted customisations. The items will now be shown at the Levi’s Harajuku store, providing admirers with an intimate view of the artistry involved in the artist's designs.