Taylor Swift's "The Eras Tour" Is Officially The Inaugural Tour In History To Generate $2 Billion USD

Establishing the record following 21 months of travel.

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Taylor Swift has set a new record as “The Eras Tour” officially becomes the first tour in history to generate $2 billion USD.

Variety reports that Swift's crew verified her sold-out 21-month engagement generated a total income of $2,077,618,725 USD, attracting 10,168,008 people. Tickets obtained from legitimate sources cost $204 USD, and those acquired from resellers averaged $2,952 USD. Her eight-night engagement at Wembley Stadium sold an impressive 753,112 tickets; nevertheless, the performance with the greatest attendance was on February 16, 2024, in Melbourne, Australia, with 96,006 tickets sold.

Approximately one year ago, Pollstar reported that the 2023 leg of the tour was the inaugural instance to generate $1 billion USD following 60 performances inside eight months.