Apple is Reportedly Trying to Develop Its Own Smart Glasses

Intending to draw insights from Meta in this domain.

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Apple is pursuing novel inventive initiatives. In alignment with Meta's initiatives, Apple is allegedly seeking to create its own smart eyewear. Bloomberg reports that the iPhone manufacturer is venturing into AI eyewear following the release of its Apple Vision Pro headset.

Apple recently executed an internal study designated as Atlas. Throughout the investigation, they collected intelligence on insights regarding existing products from their personnel, which informed their decision to enter the eyeglasses sector. A purportedly leaked memo from Apple’s California headquarters states, according to Bloomberg, “Testing and developing products that everyone can appreciate is crucial to our operations at Apple.” We are seeking participants for an upcoming user research involving current market smart glasses. Apple acknowledges impending competition from Meta and Snap Inc.

Vision Pro was Apple's inaugural set of smart lenses; nevertheless, the mixed reality VR equipment was deemed excessively cumbersome and uncomfortable for users, compounded by its exorbitant price of $3,499 USD. The company has lately announced a reduction in the manufacture of the Vision Pro owing to insufficient demand. Apple intends to revise its pricing strategy to enhance affordability for its user demographic. The timeline for Apple's release of their smart glasses remains ambiguous; nonetheless, the technology firm appears to be taking measures to develop a new wearable eyewear in the near future.