Beats Launches ‘Onyx Black’ Solo 4 Collaboration With JENNIE

The special-edition headphones feature custom detailing and debut alongside a preview tied to the artist’s upcoming music projects.

Beats

Capitalising on the tremendous success of their prior collaboration, which entirely sold out on Apple’s online platforms within 24 hours, Beats and worldwide pop icon JENNIE have rejoined forces for an audacious new release. The duo has officially launched the Beats Solo 4 – JENNIE Special Edition in a sophisticated “Onyx Black” hue, effectively embodying the superstar’s refined style while providing fans with an exclusive preview of her new, unreleased music in the associated campaign film.

The monochrome headphones are crafted to embody JENNIE's personal progress and journey of self-discovery, featuring bespoke, individualised features. The elegant hardware includes two detachable black ribbons for a customisable appearance, complemented by an UltraPlush ear cushion embellished with distinctive motifs drawn from her musical realm. The premium audio bundle is complemented by a bespoke, color-coordinated carrying bag. “We always knew my first drop with Beats was just the beginning of the story,” JENNIE shared regarding the launch. “I wanted to create something that felt both powerful and personal, and I’m so excited for everyone to experience this new chapter with me through these sleek headphones.” This release acts as the eagerly awaited sequel to her sought-after Ruby Red Beats Solo 4 launch in 2025 and her inaugural Beats Solo Buds campaign in 2024.

Beats

To commemorate the significant reduction, enthusiasts in South Korea may engage with the cooperation directly at an exclusive pop-up event in Seongsu on April 24, where attendees can test the headphones and obtain a unique bag charm while supplies last. An analogous in-person pop-up event will be held at Studio7 in Bangkok’s Emquartier mall, guaranteeing that the launch establishes a notable physical presence in conjunction with its digital rollout. The Beats Solo 4 – JENNIE Special Edition will be released on Friday, April 24, for $199.99 USD from Apple starting at 9 a.m. PT.