Fujifilm's Latest Instax Small Evo Cinema Camera Draws Inspiration From The 1965 Fujica Single-8

The Fujifilm Instax Mini Evo Cinema will be released on January 30 in Japan.

Fujifilm

Fujifilm has formally augmented its esteemed “Evo series” with the introduction of the instax tiny Evo Cinema. Launching in Japan on January 30, this hybrid device integrates traditional photography with motion capabilities. Fujifilm is advancing beyond static imagery by including video capture into the instant format, enabling customers to insert digital video data straight onto a physical print through an automatically produced QR code.

The tiny Evo Cinema's distinguishing characteristic is the "Eras Dial," a creative control interface that enables users to go through 10 era-specific filters. The grainy 8mm aesthetic of the 1960s and the saturated CRT textures of the 1970s are accompanied with manipulated audio, including the nostalgic whir of film reels, to produce a multi-sensory "time travel" experience. The camera features 10 customisable levels for each effect, resulting in 100 potential creative expressions, all managed through tactile dials that provide a gratifying analogue click.

The camera's design is a tribute to Fujifilm's legacy. The black-and-gray chassis features a vertical grip design influenced by the 1965 FUJICA Single-8, incorporating a “Print Lever” that replicates the tactile experience of manually winding film. In addition to its independent functionalities, the device operates as a smartphone printer and a 3-in-1 creative instrument. An exclusive application facilitates cinematic editing, with movie-style opening and closing templates, guaranteeing that each "drop" is as refined as a theatrical presentation.