Introduction of iPhone 17, iPhone Air, AirPods Pro 3, and Watch Series 11

Each September, Apple's eagerly awaited event unveils innovations in its product lineup, attracting thousands of live stream viewers and in-person participants.

iPhone Air

Apple

The iPhone Air, at a mere 5.6mm, is the thinnest iPhone to yet, boasting a robust titanium construction and a Ceramic Shield 2 front cover for enhanced scratch and break resistance. The iPhone Air features a 6.5-inch Super Retina XDR display with ProMotion technology supporting up to 120Hz, driven by a sophisticated array of semiconductors — the A19 Pro, N1, and C1X — facilitating a novel 18MP Center Stage front camera and a multifunctional 48MP Fusion main camera system. The inaugural model, offered in space black, cloud white, light gold, and sky blue, will commence pre-orders on September 12, with the formal launch scheduled on Friday, September 19.

iPhone 17

Apple

The business also launched the new iPhone 17, which has substantial performance enhancements. Equipped with the A19 processor, the 6-core CPU operates 1.5 times faster, while the 5-core GPU functions at double the speed of the A15 Bionic. The iPhone 17 boasts a 6.3-inch Super Retina XDR display with ProMotion and an enhanced camera system featuring dual 48MP rear sensors. It also features the new Ceramic Shield 2 for improved durability and the advanced Center Stage front camera. The iPhone 17 will be available from $799, launched concurrently with the Air, in five colors, with 256GB and 512GB storage choices.

Apple Watch Series 11

Apple

Apple introduced the Apple Watch Series 11, designed for health and fitness enthusiasts, which has a hypertension notification system to identify patterns of elevated blood pressure and a new sleep score to enhance sleep quality. The watch includes an enhanced Workout app, tailored auditory motivation, and the capability to create bespoke routines. The latest model offers a refined, more robust design, offering up to 24 hours of battery life, 5G connection, and safety enhancements such as Fall and Crash Detection.

Airpods Pro 3

Apple

Apple has introduced the new AirPods Pro 3, claiming to provide the "ultimate audio experience" for audiophiles. These headphones have a restructured body with foam-infused ear tips for enhanced stability. The new Pros incorporate essential features such heart rate monitoring, a "Workout Buddy" fitness experience driven by Apple Intelligence, and Live Translation for hands-free conversation. The AirPods Pro 3 include Active Noise Cancellation that is twice as effective as its predecessor, in addition to enhanced battery life and a more robust IP57 rating for sweat and water resistance.

The iPhone Air, iPhone 17, AirPods Pro 3, and Watch Series 11 will be available starting September 19, with pre-orders commencing on September 12. Remain attentive to Hypebeast for the most recent insights in the technology sector.